PPC Insights - Page 4 of 4 - In Front Digital

The 5 Google Tools You NEED To Be Using To Succeed

Google is a household name and is the go-to resource when you want an answer to, well, anything! On average 3.5 billion searches are made on Google per day and 1.2 trillion […]

Top 5 PPC Myths That Just Aren’t True

When it comes to Pay-Per-Click (PPC) advertising, misconceptions abound, keeping many businesses from harnessing its power. Let’s debunk these common PPC myths and show you how this marketing channel can be a […]

The Ultimate PPC Glossary & Cheatsheet

A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options […]

Keyword Match Types and Negative Keyword Match Types

Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. […]

Costly PPC Mistakes

Whether you are managing your PPC campaign yourself in-house, or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your […]