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How Does Content Improve Website Usability?
Just like any business, yours has a purpose. You didn’t spend years building and creating a business just for it to sit there and exist, did you? Your business exists to provide […]
Read MoreDrive More Website Conversions in 3 Easy Steps
In life, if you don’t ask, you don’t get – and marketing is no different. This is an important lesson in not only life but business, too. If you don’t ask for […]
Read MoreWhy Your Website Is Your Most Effective Marketing Tool
Marketing covers a broad spectrum of different tactics and techniques to all drive traffic (and hopefully leads) to your website. Whether the traffic comes from your content marketing, paid search advertising, search […]
Read MoreHow to Write Great Content for SEO & User Experience
In the ever-changing world of SEO; elements and techniques that once were guaranteed to boost your rankings may not have the same impact or even have an opposite negative impact! Despite the […]
Read MoreHow To Create A Landing Page That Converts
Landing pages are crucial for both SEO and PPC, so if you find that your pages have a high CTR but a low conversion rate then it might be because your landing […]
Read MoreConversion Actions You Should Be Tracking
Implementing Google Analytics code on your site is a great way to start tracking and monitoring how users interact with your webpages, but it doesn’t stop there. Whilst standard Google Analytics implementation […]
Read MoreThe Importance Of Knowing Your Buyer Persona
As a business owner, employee or otherwise you should know your buyer persona in order to be able to create content and marketing strategies that will appeal to them and encourage them […]
Read MoreWhat is Page Speed & How Can I Improve it?
On average, a user waits 3 seconds for a page to load before the wait time becomes too long and they decide to go back to the previous page or leave the […]
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