Content Development Insights - Page 3 of 3

What is Evergreen Content & How Does it Benefit SEO?

What is Evergreen Content? Evergreen content is content that remains relevant over long periods of time, whether that be months or even years after publication. Integrating evergreen content into your marketing strategy […]

Keyword Match Types and Negative Keyword Match Types

Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. […]

Schema Structured Data

Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, […]

Image SEO: How to Optimise Your Images for SEO

Your SEO strategy for optimising your website often includes keyword rich content and faultless user experience. Despite these factors being the basis of having a well optimised site, it is shocking how […]

The Issues behind Duplicate Content

To offer the best possible search experience to its users, Google tries it’s best to filter out as much duplicate content as possible – but why? Because we aren’t interested in seeing […]

How To Write SEO-Friendly Title Tags

What is a Title Tag? A title tag is used to give the user a brief insight into what a webpage will contain. The title tags you write appear in the search […]

Reasons to Optimise your Meta Titles & Descriptions for SEO

A website’s title tags and meta descriptions are something often written up when the site is first launched, only to be quickly forgotten about and never revisited. Out of sight, out of […]