Content Development Insights - In Front Digital

The Rise of Voice Search: How to Optimise Your Content for Voice-Activated Devices

In the digital era, voice-activated devices are revolutionising the ways in which we interact with technology. From smartphones to smart speakers, voice search has become increasingly prevalent, prompting businesses to rethink their […]

The Growth of Video Advertising in Digital Marketing

In recent years, the digital landscape has seen a significant shift towards video content creation, this ever-growing trend propelled by the unparalleled engagement and conversion potential that it provides. As businesses continue […]

3 Ad Copy Mistakes To Avoid

Any successful advertising campaign is based on a solid strategy. However, without thorough testing of your ad copy you could be missing opportunities to grab the attention of potential customers and encourage […]

How Videos Enhance Your SEO

We all know that content is key for SEO success, however, videos can help enhance your SEO performance and overall customer engagement. Video content can add additional value to your content and […]

Why You Should Change Your SEO Keywords

Every successful SEO strategy is based on a solid set of keywords. The first step of strategy creation is keyword research and finding the best terms and phrases to optimise your website […]

3 Reasons Your Blog Sucks

Whether you have a well-seasoned blog or have just published your first post, it can be confusing and demoralising when you don’t get the results you hoped for. No shares. No comments. […]

Why Every Business Needs a Blog

We’ve all heard that, when it comes to SEO, content is key. However, there are still countless businesses that aren’t utilising blogging as an avenue for traffic and leads. In today’s digital […]

How To Use Dynamic Keyword Insertion in Google Ads

What is Dynamic Keyword Insertion? Keyword insertion is a functionality provided in Google Ads which enables advertisers to replace a word or phrase in their ad with the search phrase that the […]

How To Choose The Right Keywords For SEO

One of the most important steps in a successful SEO campaign is selecting the right keywords to optimise your website for. In order to increase the amount of relevant traffic to your […]