Learning Materials
How To Fix A Disapproved Ad in Google Ads
Whether you’re a PPC pro or a newbie, it can be confusing when you’ve set up your ads and Google flags them as disapproved. What have you done wrong? Google is cracking […]
Read More
How Does Content Improve Website Usability?
Just like any business, yours has a purpose. You didn’t spend years building and creating a business just for it to sit there and exist, did you? Your business exists to provide […]
Read More
Get More Local Customers With These PPC Tips
The digital world allows us to reach people far and wide, but what happens when we want to target local customers? PPC can be costly with not a lot of return if […]
Read More
The Benefits Of Outsourcing Your Content
Outsourcing has many negative connotations, which frankly, are incorrect – especially when it comes to content. This is because there are such sites that offer extremely cheap deals such as 100 articles […]
Read More
Why You Aren’t Getting Any Organic Traffic From Google
Accurately monitoring how your website is performing in Google isn’t easy; even with Google Analytics installed, it only shows you a top level insight into your traffic and sales. If you’re at […]
Read More
What Is SEO?
Search engine optimisation is the process of optimising a website using techniques that follow Google’s Webmaster Guidelines but ultimately provide the user with the best answer to their search queries. SEO requires […]
Read More
Drive More Website Conversions in 3 Easy Steps
In life, if you don’t ask, you don’t get – and marketing is no different. This is an important lesson in not only life but business, too. If you don’t ask for […]
Read More
How Do Search Engines Crawl Websites?
In order to successfully optimise your website, you firstly need to understand the process of how search engines crawl and index websites to appear in the search results. Understanding the core logic […]
Read More
How Does Google Rank Websites?
The sole purpose of Google’s core algorithm is to provide answers to user’s questions. It’s that simple. This explains why Google shows snippets, carousels, paid ads and local map listings for specific […]
Read More