Learning Materials
How To Measure SEO Success
Unlike paid advertising or social media marketing, SEO takes time to be effective and in order to obtain the ROI for your campaigns you need to be aware of how to measure […]
Read More
What Does Google Consider Low Quality Content?
If you keep up with SEO lingo, you will likely have heard ‘content is king’ more times than you can count, but it’s true. Content is a key factor that Google takes […]
Read More
How To Use Header Tags For SEO
There are hundreds of ranking factors that will impact your SEO rankings and how Google defines the quality of your pages; when used together these elements form a solid SEO strategy. However, […]
Read More
How To Fix A Disapproved Ad in Google Ads
Whether you’re a PPC pro or a newbie, it can be confusing when you’ve set up your ads and Google flags them as disapproved. What have you done wrong? Google is cracking […]
Read More
How Does Content Improve Website Usability?
Just like any business, yours has a purpose. You didn’t spend years building and creating a business just for it to sit there and exist, did you? Your business exists to provide […]
Read More
Get More Local Customers With These PPC Tips
The digital world allows us to reach people far and wide, but what happens when we want to target local customers? PPC can be costly with not a lot of return if […]
Read More
The Benefits Of Outsourcing Your Content
Outsourcing has many negative connotations, which frankly, are incorrect – especially when it comes to content. This is because there are such sites that offer extremely cheap deals such as 100 articles […]
Read More
Why You Aren’t Getting Any Organic Traffic From Google
Accurately monitoring how your website is performing in Google isn’t easy; even with Google Analytics installed, it only shows you a top level insight into your traffic and sales. If you’re at […]
Read More
What Is SEO?
Search engine optimisation is the process of optimising a website using techniques that follow Google’s Webmaster Guidelines but ultimately provide the user with the best answer to their search queries. SEO requires […]
Read More