Learning Materials
Why More Businesses Are Investing in PPC Than Ever Before
A new report recently released on digital marketing has shown the spend on paid search is set to increase at a rate of 10% year-on-year, with spend at its highest within the […]
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Why Your Customers Don’t Like Your Website Copy
Within this article, we’ve compiled a listed of some of the most commonly made website content mistakes that could be preventing potential customers from using the services being offered by your business. […]
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Benefits Of Dynamic Search Ads in Google Ads
In our previous guide on how to write great PPC ads, we discussed how you can use dynamic search ads to further enhance your campaign. In this article we are going to […]
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How To Reduce Website Bounce Rate
When it comes to analysing how well your website is performing, bounce rate is one of the most important metrics to focus on. Bounce rate will help you understand which pages need […]
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The Anatomy Of A Great PPC Ad: How To Write Great Text Ads
PPC can be an extremely effective and powerful marketing method if set up and managed correctly. Unfortunately, consumers don’t see all the behind-the-scenes work you’ve put in. All they see are your […]
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Great SEO Content Marketing Techniques
We all know that content is key, yet it’s surprising how many webmasters think it is unnecessary to invest time and resources into the creation of valuable content for their website. The […]
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How Page Speed Impacts Your Online Sales
Unbounce recently carried out a study where 750 consumers and 395 webmasters were questioned about page speed and the role it plays in their online experience. The data from the report has […]
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81% Of Users Judge Your Business On Your Outdated Website
Online is more competitive than ever before, and a new study on customer satisfaction has discovered new information backing the importance of updating your website regularly. Blue Fountain Media recently conducted a […]
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Benefits of Using Social Media For Business
Social media has taken off in recent years and has become the main method of communication for both users and businesses alike. For businesses, there are plenty of benefits of using social […]
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