Learning Materials
How to boost the performance of your PPC Ads
During the last ten years, the number of factors that need to be taken into consideration when looking to improve the performance of your pay-per-click campaigns has increased dramatically. This has made […]
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Is Marketing on Social Media the right step for your Business?
With the popularity of social media drastically on the rise, it appears that, within recent years, various social platforms have begun to establish themselves as a viable method of online marketing, helping […]
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How to use Colour Psychology to increase your Conversion Rates
There are several factors known to play a role in online success, however, one you may not have considered before is colour theory. It’s no secret that, in past years, the internet […]
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How can Google Reviews improve your SEO?
Google reviews are a feature within Google Maps and Google My Business that allow your customers to publicly post reviews across the Google platforms detailing their experiences with your business and the […]
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Why has your Website’s Traffic dropped?
Do you find yourself concerned that your business’ website traffic has seen a decline? There are multiple reasons as to why the number of users visiting your site could have dropped, making […]
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How do Remarketing Campaigns work?
Remarketing campaigns can provide a great way for business owners to reconnect with a segment of potential customers that have already been seen to visit the company website, but are yet to […]
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Why More Businesses Are Investing in PPC Than Ever Before
A new report recently released on digital marketing has shown the spend on paid search is set to increase at a rate of 10% year-on-year, with spend at its highest within the […]
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Why Your Customers Don’t Like Your Website Copy
Within this article, we’ve compiled a listed of some of the most commonly made website content mistakes that could be preventing potential customers from using the services being offered by your business. […]
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Benefits Of Dynamic Search Ads in Google Ads
In our previous guide on how to write great PPC ads, we discussed how you can use dynamic search ads to further enhance your campaign. In this article we are going to […]
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