Learning Materials
Why Your Business Should Advertise On Facebook
No matter what stage of the sales funnel your customers are at, Facebook marketing can be a valuable tool. Social media advertising is an effective way to reach new and current customers. […]
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How To Use Dynamic Keyword Insertion in Google Ads
What is Dynamic Keyword Insertion? Keyword insertion is a functionality provided in Google Ads which enables advertisers to replace a word or phrase in their ad with the search phrase that the […]
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Google Doesn’t Rank Your Website Based On These Factors
There are many factors that Google looks for when they are deciding where you rank for your keywords. This list of factors has grown and developed over the years to be focused […]
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How To Identify Good Links For SEO vs Bad Links
Backlinks are fundamental to rank well organically and are a staple in a solid SEO strategy. A link from an authoritative website can be valuable and help give you an advantage over […]
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Benefits of LinkedIn Advertising
If you are a B2B company, it can be challenging to find a social media platform that works correctly for you and is worth investing advertising budget into. Social media giants Facebook […]
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How To Stop Wasting Google Ad Budget
TPPC advertising can be a great accompaniment to your SEO campaign and lead to even more brand awareness, leads and traffic. However, if you aren’t seeing any ROI then you might feel […]
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How To Get More People Searching For Your Brand
Over the last 2-3 years, Google have been using brand signals to determine which websites rank in the search results. Whilst we never know for certain what Google is looking for behind […]
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SEO Tasks to Improve Online Rankings and Sales
As an online business, driving traffic and sales through your website should be your number one priority. However, knowing what tactics you should be using to optimise the performance of your company […]
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How To Choose The Right Keywords For SEO
One of the most important steps in a successful SEO campaign is selecting the right keywords to optimise your website for. In order to increase the amount of relevant traffic to your […]
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