Learning Materials
Schema Structured Data
Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, […]
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Canonicalization For SEO: Canonical URL’s
What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of […]
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Image SEO: How to Optimise Your Images for SEO
Your SEO strategy for optimising your website often includes keyword rich content and faultless user experience. Despite these factors being the basis of having a well optimised site, it is shocking how […]
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The Issues behind Duplicate Content
To offer the best possible search experience to its users, Google tries it’s best to filter out as much duplicate content as possible – but why? Because we aren’t interested in seeing […]
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How To Write SEO-Friendly Title Tags
What is a Title Tag? A title tag is used to give the user a brief insight into what a webpage will contain. The title tags you write appear in the search […]
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Robots.txt Vs Meta Robots Tag: Which is Best?
The purpose of a robots.txt file, also known as the robots exclusion protocol, is to give webmasters control over what pages robots (commonly called spiders) can crawl and index on their site. […]
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What is Page Speed & How Can I Improve it?
On average, a user waits 3 seconds for a page to load before the wait time becomes too long and they decide to go back to the previous page or leave the […]
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What Is On-Page SEO?
The process of modifying a website’s page content, tags, and internal links to maximise traffic and search visibility is known as ‘on-page SEO’, with the factors of on-page SEO defining any features […]
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Why Do You Need Mobile SEO?
Today, most people own a smartphone, using it to access the Internet for general information, social purposes, and even to buy goods. The increased usage of smartphones and tablets has made mobile […]
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