Learning Materials
Important Google Analytics Stats YOU Should Be Monitoring
Think you know all there is to know about your website? Wrong. If you’re a webmaster that is currently using an analytics tool such as Google Analytics (if you’re not, you should […]
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The Ultimate PPC Glossary & Cheatsheet
A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options […]
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The Ultimate SEO Glossary of SEO Jargon
A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your […]
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Keyword Match Types and Negative Keyword Match Types
Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. […]
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How To Improve Your Ecommerce SEO Performance
Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential […]
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Costly PPC Mistakes
Whether you are managing your PPC campaign yourself in-house, or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your […]
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A Guide to the Yoast SEO Plugin
There are a number of different SEO techniques that you can employ within your business’ online strategy, providing great benefits for the performance of your company website. Here is where on-page optimisation […]
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What is HTTPS & What Does It Mean For SEO?
What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By […]
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How Does Redirection Impact SEO?
What is Redirection? Redirection is the process of forwarding one URL to another. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are […]
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