Learning Materials
How To Create A Landing Page That Converts
Landing pages are crucial for both SEO and PPC, so if you find that your pages have a high CTR but a low conversion rate then it might be because your landing […]
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Why Have Your Rankings Dropped?
Any online business should be regularly monitoring their organic rankings. But what do you do if you check up on your position within the organic search results, only to find that you’ve […]
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Optimise Your Organic Listings & Improve Your Click Through Rate
If you rely on Organic as your primary channel of traffic and leads, it is crucial that your organic presence is being recognised and that you are enticing people to click through […]
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Conversion Actions You Should Be Tracking
Implementing Google Analytics code on your site is a great way to start tracking and monitoring how users interact with your webpages, but it doesn’t stop there. Whilst standard Google Analytics implementation […]
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How To Use Google Search Console For SEO
When it comes to monitoring your web presence and website health, Google Webmaster Tools (now known as Google Search Console) is the most effective tool for identifying issues with your site such […]
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The Importance Of Knowing Your Buyer Persona
As a business owner, employee or otherwise you should know your buyer persona in order to be able to create content and marketing strategies that will appeal to them and encourage them […]
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Black Hat SEO Techniques That WILL Get Your Site Penalised
SEO has changed in the last 5 years, and has dramatically changed in the last 15. Is SEO dead? No, but it is different and it would be ignorant to pretend otherwise. […]
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The 5 Google Tools You NEED To Be Using To Succeed
Google is a household name and is the go-to resource when you want an answer to, well, anything! On average 3.5 billion searches are made on Google per day and 1.2 trillion […]
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Top 5 PPC Myths That Just Aren’t True
When it comes to Pay-Per-Click (PPC) advertising, misconceptions abound, keeping many businesses from harnessing its power. Let’s debunk these common PPC myths and show you how this marketing channel can be a […]
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