Learning Materials
How To Create A SEM Strategy That Works
A solid search engine marketing strategy that combines both SEO and PPC can be a game changer for your business. Without combining your SEO and PPC efforts to achieve a common goal […]
Read More
What Does Google Home Mean For SEO?
Over the last decade, Google have been working on technologies to rival competitors and change technology as we know it. It started with the Self Driving Car and now with the release […]
Read More
Three Steps to Successful Ads in Google Ads
In the midst of the digital age, it has never been more important for users to be receptive to the message you are sending out in order to convert these users into […]
Read More
The SEO Benefits of Using WordPress
More times than not, if you aren’t actively optimising your website for SEO then your rankings will reflect this. If you are developing a new website, choosing the right CMS for your […]
Read More
Here’s Why You Need To Audit Your Backlinks
Backlinks are crucial for building authority, gaining a presence on authoritative websites to reach your target customer and to build a valuable backlink profile of high quality websites linking back to your […]
Read More
Understanding Quality Score & How to Improve it
Understanding how Google ranks your PPC ads is the first step in mastering PPC and running effective PPC campaigns. Many webmasters wrongly believe that increasing your CPC bids across your campaigns will […]
Read More
How To Create A Landing Page That Converts
Landing pages are crucial for both SEO and PPC, so if you find that your pages have a high CTR but a low conversion rate then it might be because your landing […]
Read More
Why Have Your Rankings Dropped?
Any online business should be regularly monitoring their organic rankings. But what do you do if you check up on your position within the organic search results, only to find that you’ve […]
Read More
Optimise Your Organic Listings & Improve Your Click Through Rate
If you rely on Organic as your primary channel of traffic and leads, it is crucial that your organic presence is being recognised and that you are enticing people to click through […]
Read More