Learning Materials

Why Your Business Needs an SEO Agency

Everyone keeps telling you how your business needs to invest in SEO, but no one is explaining why! Sick of the jargon and want cold hard facts on how SEO can benefit […]

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Local SEO: How To Attract More Local Customers

When it comes to gaining business online through your website, local SEO is a lot more complex than a standard SEO campaign. A business targeting the entirety of the UK will have […]

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How To Create A SEM Strategy That Works

A solid search engine marketing strategy that combines both SEO and PPC can be a game changer for your business. Without combining your SEO and PPC efforts to achieve a common goal […]

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What Does Google Home Mean For SEO?

Over the last decade, Google have been working on technologies to rival competitors and change technology as we know it. It started with the Self Driving Car and now with the release […]

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Three Steps to Successful Ads in Google Ads

In the midst of the digital age, it has never been more important for users to be receptive to the message you are sending out in order to convert these users into […]

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The SEO Benefits of Using WordPress

More times than not, if you aren’t actively optimising your website for SEO then your rankings will reflect this. If you are developing a new website, choosing the right CMS for your […]

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Here’s Why You Need To Audit Your Backlinks

Backlinks are crucial for building authority, gaining a presence on authoritative websites to reach your target customer and to build a valuable backlink profile of high quality websites linking back to your […]

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Understanding Quality Score & How to Improve it

Understanding how Google ranks your PPC ads is the first step in mastering PPC and running effective PPC campaigns. Many webmasters wrongly believe that increasing your CPC bids across your campaigns will […]

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How To Create A Landing Page That Converts

Landing pages are crucial for both SEO and PPC, so if you find that your pages have a high CTR but a low conversion rate then it might be because your landing […]

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