Learning Materials
Benefits Of Using Google Tag Manager
What is Google Tag Manager? Google Tag Manager is a free online tool that enables webmasters to easily add, edit and update tracking on their webpages without hardcoding. What Can Be Tracked […]
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5 Simple Google Ads Changes You Can Make Right Now To Save Money
Feel like you’re pumping budget into your PPC campaigns and getting nothing back? PPC is a great way to get quality leads to your website but if set up incorrectly your PPC […]
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Small Business SEO Stats 2017
We recently wrote an article on why your business needs SEO, in which we discuss all the benefits SEO can have on the performance of your website in the search results, however; […]
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The Role of SEO in Digital Marketing
Since companies started hiring SEO experts back in the 90’s, SEO has changed. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do […]
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Elements Of A Good 404 Error Page
A 404 error status code means that the web server has not found anything in its database that matches the request URL, this will occur every time a page is removed from […]
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Common SEO Mistakes To Avoid
In the process of trying to improve your SEO, you may have actually been making things worse without realising it. The SEO tips you can find online can be a valuable resource, […]
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What is Evergreen Content & How Does it Benefit SEO?
What is Evergreen Content? Evergreen content is content that remains relevant over long periods of time, whether that be months or even years after publication. Integrating evergreen content into your marketing strategy […]
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How To Protect Your Website From Negative SEO
Ranking in Google for industry terms can be extremely competitive, and sometimes webmasters will do anything to get to the top. Negative SEO is the act of using malicious and aggressive link […]
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The Benefits Of Hiring A Certified Google Partner Agency
Choosing the right PPC agency to take on your project is a crucial step in ensuring that you are working with a reputable business and getting the most value for your money. […]
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