Social Media
LinkedIn recently launched improved targeting tools
LinkedIn have recently enhanced the tools used for targeting, to make it easier for advertisers to reach their desired target audiences. The new features that have been introduced include a more sophisticated […]
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Advertising on Facebook
With each passing day, Facebook is gaining more active users due to the volume of new content, updates and new features being added. Facebook stories alone have reached in excess of 500 […]
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Instagram to get rid of likes due to rising competitiveness
Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather […]
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Will the absence of follower counts change the way you use Twitter?
You may be reading this thinking what are follower counts and how does this relate to Twitter? Whilst many people do not know them as ‘follower counts’ these are the statistics on […]
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Why Has Facebook Removed Thousands Of Ad Targeting Options?
To keep advertising safe and civil, Facebook has announced their plans to remove over 5,000 of their advertising options so that they can prevent prejudiced advertising campaigns. The reason for this change […]
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Will your Facebook Ad metrics dashboard look a lot different soon?
Many of you will have social media accounts and some will even use these as a method for paid advertising. If this is you, then you will obviously want to keep track […]
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Should local businesses rely totally on social?
What is worse than your website being down? Not having one perhaps? You would think that the answer to this question is obvious but this is not entirely true. Data and some […]
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Twitter allows users to mute content
Social media is very popular and many would agree that it’s rise is continuing. The problem with this is that the more people who use and engage with these kinds of facilities, […]
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Are These Social Media Tactics Hurting Your Business?
In the ever-evolving realm of social media marketing, certain strategies once deemed effective have become obsolete and even detrimental to brand credibility. As professionals navigating this dynamic landscape, it’s crucial to recognize […]
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