PPC
Dealing with algorithmic change
Many times each year Google decides to implement changes that will potentially affect you and your website. We have reported on many of these over the last few months and years, including […]
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Expanded Text Ads
A short while ago we posted an article on the end of converted clicks (see the link) as one change to Adwords and the PPC area. We can now report a further […]
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The importance of a single ‘s’
Of course we are talking about http and https here. A few years ago Google stated that those sites using https would receive a small ranking priority than over the non S […]
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Bing Ads: another step forward in functionality
The interface of Bing Ads is constantly changing and the good news to report is that it is heading in the right direction. Back in the summer Bing Ads inserted a new […]
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Google AdWords rolls out new structured snippet extensions
Google AdWords have added another new feature for customers to improve their service. The latest upgrade comes in the form of structured snippets that will allow customers more control over what shows […]
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New Google AdWords report editor
Google are introducing new reporting options, accessible through your AdWords account. You shall soon see a new reports tab at the top of your account when you log into AdWords. The new […]
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Googles paid news link ‘discrimination’
Rather surprisingly when it comes to news reporting, free and paid content is treated differently by the ranking programmes. Paid content doesn’t tend to get the same level of ‘audience’ as free […]
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Top 5 Ad Extensions You Should Be Using
Paid search (PPC) is a significant driver of traffic when paired with SEO and should be utilised to it’s full potential so that you can reap the full advantages of your Google […]
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Effective PPC Tactics To Increase Phone Call Conversions
With mobile becoming increasingly important to your online strategy, it’s surprising how many webmasters overlook the power of a phone call whilst trying to reach their target audience digitally through PPC. With […]
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