PPC
Deciding whether to choose a general or specialist marketing agency
Hiring a marketing agency for your business will come with multiple decisions that need to be addressed. Whether you want to hire an agency to outsource your marketing or help your existing […]
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How advancements in technology will shape the future of marketing
Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of […]
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How to Optimise Google Smart Shopping Campaigns for In-Store Visits
The team at Google are planning to soon allow the optimisation of their Smart Shopping Campaigns for in-store visits. This campaign type, being introduced to retailers only last year, is a new […]
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The Google Ads App can now create more Ad Types on the Go
It was recently revealed by the Google team that the Google Ads app is to undergo multiple updates that will allow the platform to assist with the creation of more ad types […]
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New Features are coming to the Google Ads Platform
The Google team is planning to drive its search platform in a new direction, announcing the integration of over ten new products and data features to the Google Ads platform. In the […]
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The introduction of ‘Shoppable Ads’ on Google Images
Google recently revealed that they plan to implement a new way for users to promote their products within the Google Images search results. The new ad formatting will allow retailers to highlight […]
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Why is the difference between search results and paid ads important?
People search things in Google (and other search engines too) to find results. When someone searches their aim is to find the most relevant page based on what they are looking for. […]
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Google AdWords Rebrands To Google Ads
On 23rd October 2000, Google AdWords was born. Starting their journey with only 350 advertisers on board, today Google has millions of advertisers that generate billions for Google and the economy. As […]
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New Google AdWords UI Coming July 10th!
The time has come to say our final goodbyes to the old Google AdWords interface, if not a little earlier than we were expecting! It was announced earlier this year in March […]
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