PPC
The Rise of AI in PPC
Artificial Intelligence is revolutionising many aspects of digital marketing, and Pay-Per-Click advertising is no exception. The rise of AI in PPC has brought significant advancements in automation, optimisation, and data analysis, leading […]
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PPC Automation Tools and Their Impact
In the rapidly evolving landscape of digital marketing, PPC has emerged as a cornerstone strategy for businesses seeking immediate and measurable results. As competition intensifies and the complexity of managing campaigns grows, […]
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The Recent Changes to Google Ads and Their Implications for PPC Campaigns
The PPC landscape is continually evolving, and keeping up to date on its changes can be crucial for the success of your campaigns. Recent modifications within Google Ads could have an impact […]
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How Can PPC Help You To Achieve Your Online Marketing Goals?
Paid advertising is a dynamic and powerful tool that offers several distinct advantages for businesses. From its ability to provide immediate visibility within the search results and precise demographic or keyword specific […]
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How PPC Management Can Enhance the Customer Experience
As the distinction between online and in-store commerce continues to blur, many businesses are undergoing major adjustments in their operations as to avoid falling behind the times. The growth of digital technology […]
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Have a Google Ads account? This is a very important read
Adverts are seen as necessary, but not all adverts are written in good faith or lead people to appropriate landing pages for the best of reasons. This could be soon about to […]
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The most disliked things about PPC
Whatever the topic, whatever the conversation, there will always be advantages and disadvantages. People’s views will also be different, and what some people regard as a positive will very much be a […]
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The damage fake traffic could be causing you
You might be sitting wondering how fake traffic works. Any visits to your website or page can only be a good thing, right? Well, the answer to that is no, because there […]
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New rules for Google Ads in PPC – important read
Anyone who uses PPC and paid adverts will be aware that there are strict rules for advertising. Users who fall foul of these are likely to receive a warning notification (sometimes called […]
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