Private ultrasound clinic decreases PPC AdSpend by 32% and gets even more sales!
Baby ultrasound scan provider looked to expand its target market area and improve consistency of bookings
Premier Scans heard about the success rate and value offered by In Front Digital and contacted us to discuss their particular requirements. In short the elements of this campaign were three-fold. Get more bookings for the private baby scans, expand their search engine presence for searches related to both Lichfield and coventry (and surrounding) areas and to reduce the heavy spend (and reliance) on PPC.
page 1 rankings
increase in bookings (for organic search)
reduction in cost per Paid booking
more Paid conversions per month for 26% less spend
What we did
SEO Management Campaign – from analysing the site we quickly focused on low hanging fruit in order to make the most Search impact in the shortest amount of time for the client. We reviewed keyword tools from Adwords to WMT data, in order to correctly select and target the keyphrases that the client’s customers were searching for. In Front carried out full content strategy and link building campaigns as well as build focused landing pages to target the new branches that Premier Scans had opened within the Midlands. Rankings improved and traction was gained in the new location, almost immediately.
PPC campaign optimisation – working closely with the client, we were able to quickly turn off poor performing keywords, ad groups and campaigns and systematically improve and build out more focused campaigns that have improved our quality score and lowered our bid costs. Meaning that conversions have improved as the ads are more targeted and costs have actually decreased.
“In Front Digital really helped us establish online presence. We received fantastic tips and monthly reports with step by step guidance of how to increase our customer base. Thank you for all of your hard work with our SEO”
Sharon Wilkinson, Director
