Commercial ducting supplier increases organic traffic by 361% and gets found online!
Fabric ducting installer looked to target digital marketing campaigns to garner more sales
Initially instructed by Paul at Prihoda to help improve online visibility and drive sales through Paid search. In Front were also tasked with helping the existing web developers, create a well rounded, conversion ready new site.
The brief was to initially start with PPC campaigns, gain traction, help develop and evolve the new site, for maximum conversions, and then continue with an organic search campaign (SEO) on the website itself when it launched.
Increase in Page 1 Rankings
Increase in Organic Traffic
Increase in Paid & Organic Conversions
Increase in Paid Conversions for 21% less AdSpend
What we did
Paid Search Campaign – We worked closely with the client to understand their commercial market, profile the desired demographic and research the keywords and places that these potential customers would be online. From this we built a strong performing PPC campaign that gained ever increasing sales but, for less Ad Spend each month. This is testament to our 166% increase in paid conversions and reduction of Ad Spend (by 21%), improving Return on Investment as we go.
Organic Search Campaign – As part of any ongoing SEO campaign, we factor in how a site converts and the user experience from the off – this will improve sales and makes the most of any traffic to the site. We worked with the client’s developers to ensure the site was tested and converting before it launched. We then targeted low hanging fruit search terms, identified through research, and have a glut of position 1 rankings (from 0), when the site was launched – a little over a year ago. The overall result now is that the client is very much visible for the vast majority of hundreds of keywords that prospective clients search for when they are after their commercial ducting services.
“Surround yourself with competent people to do the important things you can’t do yourself. SEO and PPC campaigns are a vital part of our overall marketing strategy and our business relies on being visible. In Front Digital worked hard to understand our goals and how we needed to communicate with our customers. Results have been fantastic. We are very pleased with partnership with Matt and Lauren at In Front Digital and feel we receive excellent value for money.”
Paul Russon, Managing Director, Prihoda
